With our aim for an ideal society in mind, we are operating projects based on the local culture, tradition and customs of Western Tokushima.
To be more specific, we are trying to create a system to support the local society and economy beyond the current generation by making use of the potential of core industries such as agriculture, forestry, fishery, and local industry.
We are proud to be smeared with sweat or mud to create products and services to benefit our customers at home and abroad.
“MAIKAI” has 2 meanings. One is a red gem found in the south, and the other is an original strain of a rose which originated in China. As a plant, Maikai petals are used as stomach medicine, hepatotonics, emmenagogues, and mastitis medicine. The flower is used as a flavor of Chinese rose hip tea. Its roots contain a lot of tannin, so they are used as dye. The edible seeds are rich in vitamin C.
There is a wildflower that grows on beaches in Japan that is a substitute for maikai and is much better-known to people than maikai. In Japan it is known as hamanasu (Rosa rugosa), and it does belong to the same rose family as maikai.
The actual maikai flower is small and is not considered by gardeners as attractive, but the maikai has been essential to our lives since ancient times. Like the maikai flower, we too are small, and perhaps not well-known, yet. However, by basing ourselves and our products on local traditions, culture and customs we want to keep being passionate in our service to our customers, loyal to the community and essential for ongoing generations.
Our organization places the utmost value on the human bond and our goal is the realization of the ideal that, “Personal happiness cannot exist until the whole world is happy.” This ideal was first put forth by Kenji Miyazawa in “The Summary for General Theory of Farmer’s Arts.”
To realize an ideal society in which anyone can have children, raise children, learn, play, work, age, and live a long, full life, we adhere to the following principles:
※Consulting Firm MAIKAI is operated by Keiji Ohkubo, the president of Maikai, as proprietor.
Thank you for your interest in us and our products.
We are aiming for realization of a sustained development of local business
by use of activities beyond the local area.
We look forward to your opinion and feedback.
Your questions and business enquiries or proposals are always welcome.
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